Alright, buckle up and brace yourselves for the clash of the Titans, the battle royale between Asia and Europe in the motorcycle world. It's like watching Godzilla go head-to-head with King Kong, only this time it's about bikes, not beasts. So, there we were at EICMA 2023, the ground zero for all things two-wheeled. The theme of the day? Globalization and how the motorcycle market is shaping up post-pandemic. But let's cut to the chase – it's all about the showdown between the mighty Asia and the rest of the globe. Now, if you thought this was a fair fight, think again. It's like a game of poker where Asia is holding all the aces, and the rest are struggling to keep up. Why? Well, blame it on tariffs and those pesky pollution regulations. The EICMA conference saw top-tier European managers discussing how to deal with this David-and-Goliath situation. The numbers speak for themselves. The Asian invasion at EICMA 2023 was unlike anything we've seen before. It wa...
Comments