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Showing posts with the label setbacks

120 years of history with great models and many innovations

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June 16, 1903, is a date marked in red on the calendar of the automotive industry. On that day, Henry Ford founded the company that bears his name in Dearborn, a suburb of Detroit, Michigan, and wrote some of the major chapters in the history of four-wheel vehicles: a protagonist of significant economic, financial, commercial, and sporting achievements, Ford has reached the peak of success, albeit with some significant setbacks along the way. The successes. The Blue Oval will be remembered for adopting innovative production processes centred around the assembly line and a work organization that has since shaped a large part of the modern Western industry: Fordism. It is on these foundations that the Model T was born, the car that initiated the democratization of automobiles and the subsequent mass motorization. However, it is the post-World War II period that brings the greatest glory to the Blue Oval: we are talking about the time when Dearborn, after the failed collaboration agreemen